what’s up you guys this is Professor on with one our professor calm and one of the most common questions that I get asked by people especially if they’re just starting out a blog or a website and they’re kind of coming along they have some traffic is there wondering should.
I sign up for media dotnet or should I sign up for Google Adsense and it’s available right because you obviously want to make as much money as possible with your business and I get it I applaud you for it because at the end of the day the only way to really have a successful business is to make money but my answer to that question is always the exact same thing and you’re probably wondering what that answer is and in today’s video.
I’m going to obviously give you that answer and explain
which ad network will actually pay you the most and where you’ll have the most success so that being said let’s go ahead and get started first I do want to say those that are new here that don’t know who I am what is my background well I have been in this online business blogging area for about six years now and in the last five years or so I’ve made about a half million dollars in display ads and I make somewhere around twenty to twenty-five thousand dollars a month mostly in display ads now and you can go if you’re interested you can go to one hour professor comm and you can go into the income reports,
I actually report everything there and I’m really transparent about my business that’s not me bragging I was losing money plenty of months but it’s me just being really transparent about the business so you can check it out there but anyway let’s talk about my experience with media net so generally speaking when you’re looking at Google Adsense versus media net I think it makes sense to kind of compare them from my expertise from what I’ve personally dealt with because.
I have a whole portfolio of websites
I’ve tried both both the platforms really on all the different websites so I know a lot of things I’ve done a lot of things at scale right some people might say why this one website has done this and I have this other one has done this I have eight okay so I’ve obviously been around the block I’ve done a lot of different stuff I’ve tested a lot of things with display ads because it’s my primary way of making money so I know quite a bit about it so generally speaking the pros with Media.net sometimes it does better than adsense and if you research online so people are going to say oh well adsense is the way to go and I actually talked about Adsense quite a bit just because it’s the bigger platform but in certain situations Media.net
can actually perform or perform better than adsense and I’ve actually seen that myself so it does happen the nice thing about media net is that you get an account rep to help you actually optimize your website right when you sign up for them okay that is really unique.
I don’t know of many display ad networks
that do that but they actually assign you someone and someone is there to try to help you make the most money which is really refreshing right it’s really nice to see that because other ad networks including Adsense don’t really do anything like that which kind of sucks they do contact me frequently I’ll say this too because I have media net on some websites they contact me frequently about trying to test new things on different sites that I have some of those tests I have done and they’ve basically gone pretty favorably and other tests I’ve said now YOU KNOW what that’s not really something I want to do but generally speaking,
I mean YOU KNOW it’s nice to have somebody
who’s an account rep that actually cares I just feel like that’s like a good thing to have that human interaction and it’s tough to do it’s tough to scale it because you’re talking about an ad network and this can be you know I don’t even know how many individuals that they have signed on for that platform but that can be a lot of people so I don’t know how many people every account manager is assigned to and how that works but I will say that I’ve seen some really really cool things and positive things from that I just like that that interaction and knowing that someone is there trying to optimize why my website to make it make more is a really really good feeling and the ads on media.net,
one thing that is a little bit different than what I’ve seen with other ad networks adsense included is that the ads are really highly contextual okay so let me jump over to my desktop here to show you what I mean so I just some media dinette examples I’d show you on my own websites but I have people that copy me every time I share my website so I don’t do that anymore but let me show you an example here so this is Good.
Housekeeping and you can see that the ads here this is a media dotnet aunt okay
this is an example and you can see that on the page and the grand scheme of things I’ll try to get my cursor out of the way here you can basically see that they have the content here and then they have this little ad block right here and the ads are super contextual to the visitor right because we’ve got Home Makeover ideas livingroom furnitures well it’s just kind of weird it should be furniture but whatever bedroom painting ideas small kitchen makeover is kitchen cleaning tips luxury or home decor you get the point these are really really contextual.
that is a really really good thing because that means that the people who are on the website are much more likely to click on those ads because frankly if you look at it with good housekeeping that green pretty much matches the green of their logo so it really tricks people into clicking on the ads and not to say that you should have all your ads trick people into clicking but as an end user if you’re on their website you probably don’t even know the difference and you don’t even realize that that’s not part of their website so that will make them more money which when you have display ads,
that’s a really important thing so that leads me to my next point
here they have really good ad design so that’s that’s a good example there of a good ad design this shows you some of the different ad designs that you can actually have YOU KNOW you can adjust them however you really need to but here’s another another good example of well I’ll go to this one so you can see it here’s another good example of AD design so you can heat see here it looks like parents.com right here you’ve got all of these different little ad units that talks about YOU KNOW positive parenting guide family vacation ideas all these different things that are super contextual but they fit right into the website that’s the key and they even have here see also so it’s basically like telling people hey here’s another navigation other things you can click into these are big brands you guys parents calm Good.
Housekeeping these are big brands that’s why they use media net because it sometimes performs better than Adsense and I think one of the big reasons for that is the ad design and how contextual they are because the thing is even if media dotnet doesn’t pay as much as Google Adsense and they do pay as much in some areas but even if they don’t pay as much the click-through rate to these ads is going to be so much higher because they’re contextual and because they fit into the website so that’s the thing that not a lot of people understand is that Media Net can actually be a big win because it’s so contextual the ads look so good.
what the website looks so seamless people click in they don’t even realize
that they’re clicking on an ad and when they are doing that if the click-through rate is high enough and the click throughs are enough even if they don’t pay as much they can actually outperform Google Adsense and probably the last Pro of media net is the fact that I feel like you get more transparency as a platform they if you get shut down to join their network they are more transparent about why that is and you can actually talk to an Account Manager about different issues and I know a lot of people that have been on Google Adsense probably wish that they could talk to an account manager I know I do at certain times so I feel like they’re just a little bit more transparent but that doesn’t mean that media dotnet has no cons okay those are like the pros let’s talk about some of the cons here so the biggest one.
I think is that they have no page level reporting this is a big couch YOU KNOW this is a big boo-boo on their part maybe they’re going to end up fixing this but they haven’t yet so you’re not able to in media that Nick go in and see which pages are bringing in the most money for your ads that’s a big problem because you want to know your top 10 20 30 pages that are bringing in the most from display ads because then you can look at them and say okay can I optimize them fully can I can I do more to optimize them and maybe they do this because you have an Account Manager and they want to keep that data in there and the Account Manager can do it but I like to have the control and understand.
what pages are really performing well for me personally in addition to that
I’ve gone through since I’ve been there I think I’ve gone through about four different account reps so although they do give you an account rep and your account rep is YOU KNOW they can be good they can be bad people have differing YOU KNOW experiences with that but the churn on the account reps from what I’ve noticed has been pretty high so there hasn’t been an account rep I would say that’s that’s been with me for more than like a year and a half it’s almost like they come in and they go out and usually these are individuals that are in other countries which I know isn’t ideal and everyone’s like why can’t all be America normal Americans are expensive so it’s a little difficult with that to establish a full relationship because I’ve seen that oh there’s been a lot of churn at that position for me and I’m sure that it’s like this for the whole network so that’s one thing that I’ve noticed but hey at least,
you get an account rep right so that is definitely a con that I’ve seen and usually the thing is is that Medianet for the most part in my experience with my portfolio of websites they’re not paying as much as Google adsense per click okay so every time you get a click they’re not paying as much but like I said because they’re so contextual because the ads are so contextual and because they fit so slimming seamlessly into the theme of the website it’s very very possible that you can actually make more with media net if you try it out so now let’s talk a little bit about Google Adsense so pros with Adsense in most cases it’s gonna make more money.
I mean it’s it’s owned by Google okay
we’re talking about Google here Google is as YOU KNOW one of those companies that likes my videos and subscribe to my channel I’d appreciate it if you do that if you’re enjoying the video because I haven’t even asked once yet I usually ask a billion times the video so I’d appreciate if you guys did but Google obviously it’s a behemoth right Google is a giant company there is so many different people they have the largest ad network they have so many different advertisers so they’re pretty powerful when it comes to this stuff and in most cases is going to make more money per click and they have more ads available and more advertisers that’s really why that is okay so those are the those are really the pros I mean it’s easy to implement just like me do that if they’re both easy to implement so those are the pros of Google Adsense the cons I would say is that you don’t have an account rep at all which,
I YOU KNOW that’s kind of frustrating at times and YOU KNOW I make pretty good money from them but I’m probably nothing to them to be honest with you so I make pretty decent money for home but YOU KNOW to them 15 20 km month is nothing they don’t really care about me which is fine I don’t really care as long as my checks keep coming in the mail so YOU KNOW I never really hear from them I just get the payments every single month I don’t know what that’s really a con that’s just something it’s like it’d be nice to have kind of a contact especially after doing it for a year two year three years maybe somebody reach out and say hey.
I know you’ve been with us let us help?
you optimize but again I’m probably small potatoes to them realistically but YOU KNOW I do get the payments coming in every month consistently from Google so it’s not all that bad I know that some people and I made an entire video about this in the description below some people get they don’t get the approval that they’re looking for when they apply to join Google Adsense they don’t get the approval to join the entire platform and they have a really hard time getting approval to join the platform and they don’t really know why they didn’t get approved and again in the description there’s a link to a video that talks about how you can increase,
your chances of approval and the things that I’ve noticed but that’s troublesome because it’s like okay I want to get in I want to make more money with myself and frankly make Google more money but Google just isn’t there to really help them which is obviously not ideal and then some also one other con I want to mention is that some people have just straight-up gotten cancelled from Google adsense and this is more I’ve heard about this more in the past not so much recently but people literally just get cancelled because there’s click fraud or something and they didn’t do it and they don’t know how it happened but essentially Google’s like YOU KNOW what you’re done you’re out of here and that’s it and they’re gone so people are like what happened YOU KNOW what media dotnet hey at least you have an accountmanager to talk to to figure out what’s going on with Google you don’t which is obviously a pretty scary thing so which network actually pays more.
I know what that’s kind of the whole basis!
this video is what network pays more or how you can make more money and you’re not going to lug my answer in there guys but I have to be honest with you because I’ve done it so many different times and I know that there’s different things that can happen my advice to you is if you are considering media net or Adsense or both or one of the other is that really there’s no correct answer on which one pays more because it’s going to depend on your niche and it’s going to depend on your placement of your website replacement on your website where you’re placing your ads so when I say it depends on the niche what do I mean by that well certain niches are going to pay a lot more per click than other niches like a news website if you have a news website,
notoriously one of the lowest clicks cost per click that you can get there’s just not that much money in news websites because it’s pretty general not a lot of people are really focused on YOU KNOW using or advertising and websites maybe for some general brand exposure but it’s not really focused on anything in particular but if you on the other hand created a website about parenting for example think about all the advertisers okay and the niche of parenting think about all the different advertisers baby stuff you know you’ve got that you’ve got all the different toys that are out there you got so many different services and things that can help people with their kids so there’s a lot more advertisers looking to get exposure to that audience so your cost per click is going to be higher in a Barren parenting niche versus one that’s like about news because,
it’s just so generalized so it depends on your niche and then it also it’s going to depend a lot on the ad placement so that is on you to figure out but when you are trying to put ads onto your website you need to put them in good places to increase how much you’re actually making in on your website as a whole right in order to put those display ads there’s a lot of different tools that you can use.
I actually prefer a plug-in called ad inserter and it’s nice because
it’s one where you could just say okay after the third paragraph of every blog post I want you to put this ad code and it’ll show those ads across your entire website really really easy to do I’m actually going to create a tutorial on it I haven’t done that yet but I think it’s probably time that I do to really help you guys out so that is coming so if you haven’t again first liked this video because I want other people to find it but subscribe to the channel so that you you find out when that happens but it depends on the placement so YOU KNOW how much you’re going to make it really depends on the placement so some of you probably saying okay this is great’
I’ve got YOU KNOW Google Adsense media net I get it I should probably test and what is it that I need to do how do I go about doing this so first thing I want to say is that if you have over 10 in page views per month or you’re hitting 10,000 page views per month then yes go ahead and you can test these two different platforms against each other and if you don’t have that don’t test anything do not put ads on your website if you don’t have that if you don’t have 10,000 page views not visitors but page views a month you’re not going to make any money it doesn’t any real money you’ll make a few bucks but it just doesn’t really matter so if you don’t have those page views yet just don’t even test the ads it’s not worth the time but if you do have 10,000 page views a month basically what you want to do is you want to test them against each other now you can’t do a full a B test in other words you can’t do what you probably could but you had to use some advanced platforms that.
I don’t use you can’t really do let’s do 50 percent of traffic
goes here 50 percent here this one has Adsense this one has media dotnet you can’t really do that unless you have sophisticated software that does that so what I do with my a/b tests when I’m when I’m testing ads is I will put placements on certain pages like I said I will put a placement and ad placement after the third paragraph and all the blog posts and I’ll put an ad placement after the 10th paragraph of every blog post I will put the Google Adsense code into those and then I will run that for two weeks okay after that two weeks is done I will then switch it and I will change it to Medianet and I will see how those perform now the key here is I have them both in the same positions don’t change your ad layout in the middle of this you need to basically do it and then leave it for a week or two weeks to see how they perform against each other okay.
when you’re doing it you also want to make sure that you are focusing how focused on how much they’re making per thousand page views that’s really important because one may make more than the other but what you may not realize or what you may find out is that one version right that the Google Adsense,
version maybe had more page views so okay of course
have made more money right it would of course it made more money because I have more page views so that’s the way to kind of deal with the AV testing issue or on display ads is just test Google Adsense and the placements then test media that net in the place and see which performs better and then after that test you can really roll it out to your whole website right like you could put it everywhere because you already know that hey this is what’s really going to win so if you’re interested in joining media dotnet I do want to say in the description below I have a link there and yes it is an affiliate link but the cool thing about this is that Medianet if you join through that link you will get an additional ten percent of your earnings for the first three months so if you make three hundred dollars,
you’ll actually make three hundred and thirty dollars
using that link so make sure that you click to sign up with that I’d obviously appreciate that that helps support the channel but it’ll make you more money – also in the description below I included a link to Ed cents I don’t have that cool bonus with that sense I wish I did but they just don’t give it to me so I don’t have that but there is the link there – if you guys need it so that’s it you guys that is my answer to adsense versus Medianet and which one pays more,
I wish I could give you a more definitive answer but trust me when I say after doing this for so long and having a portfolio of eight different websites there is no one display ad network does better than the other there is no such thing you really need to test them against each other to see which one performs better because every websites different and you may find that media and that can very very easily outperform Adsense or you may find that Adsense simply blows media that net out the water you really have to just kind of testimon see anyways guys thanks so much for watching I really appreciate your support as always if you have questions or anything please comment below I’d love to hear from you guys otherwise thank you so much for watching and I will see you in the next one.